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MMWR Suppl. 2004 Sep 24;53:40-2.

National Retail Data Monitor for public health surveillance.

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Real-Time Outbreak and Disease Surveillance Laboratory, University of Pittsburgh, Suite 500, Cellomics Building, 500 Technology Drive, Pittsburgh, PA 15219, USA.


The National Retail Data Monitor (NRDM) is a public health surveillance tool that collects and analyzes daily sales data for over-the-counter (OTC) health-care products. NRDM collects sales data for selected OTC health-care products in near real time from >15,000 retail stores and makes them available to public health officials. NRDM is one of the first examples of a national data utility for public health surveillance that collects, redistributes, and analyzes daily sales-volume data of selected health-care products, thereby reducing the effort for both data providers and health departments.

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