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Prev Chronic Dis. 2004 Jul;1(3):A11. Epub 2004 Jun 15.

The VERB campaign logic model: a tool for planning and evaluation.

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VERB Campaign, Division of Adolescent and School Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, 4770 Buford Hwy NE, Mail Stop K-85, Atlanta, GA 30341, USA.


The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might occur. Evaluation of the campaign follows the process of the logic model. The elements of the logic model are described and further explanation "pops up" as the reader rolls over the graphic of the logic model.

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