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Med J Aust. 2004 Dec 6-20;181(11-12):672-4.

Smoking status of 132,176 people advertising on a dating website. Are smokers more "desperate and dateless"?

Author information

1
School of Public Health, University of Sydney, NSW. simonchapman@health.usyd.edu.au

Abstract

OBJECTIVE:

To determine (i) whether people advertising themselves on a dating website were more likely to be smokers than members of the general population; and (ii) whether attractive advertisers (those whose ads were viewed most often) were less likely to smoke than all advertisers.

DESIGN:

Comparison of the number of advertisers who smoke with survey data on national smoking status.

SETTING:

"RSVP", Australia's largest web-based dating site (455,196 members on 12 October 2004).

PARTICIPANTS:

132,176 advertisements accessed on 10 February 2004.

MAIN OUTCOME MEASURES:

Smoking status; and "votes" for advertisers' attractiveness based on how often visitors to the site accessed individual advertisements.

RESULTS:

In every age group, there were higher proportions of women smokers among the advertisers than in the general population (P < 0.05), and this was also the case for men aged 50 years and over. There was a higher proportion of non-smokers in the "Top 100" men or women advertisers aged 20-29 years (82%) compared with total RSVP advertisers in this age group (67%) (P < 0.001). 85% of the men and 78% of the women in the two "Top 100" groups were non-smokers, with only 2% of both sexes claiming to be regular smokers.

CONCLUSIONS:

Compared with the general population, a higher proportion of women and older men who advertise themselves on a dating website are smokers. Smokers may be perceived as less attractive.

PMID:
15588208
[Indexed for MEDLINE]

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