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Am J Health Behav. 2004 Nov-Dec;28(6):498-509.

Exposure to televised alcohol ads and subsequent adolescent alcohol use.

Author information

1
Institute for Health Promotion and Disease Prevention Research, University of Southern California, Alhambra, CA 98103, USA. astacy@usc.edu

Abstract

OBJECTIVE:

To assess the impact of televised alcohol commercials on adolescents' alcohol use.

METHODS:

Adolescents completed questionnaires about alcohol commercials and alcohol use in a prospective study.

RESULTS:

A one standard deviation increase in viewing television programs containing alcohol commercials in seventh grade was associated with an excess risk of beer use (44%), wine/liquor use (34%), and 3-drink episodes (26%) in eighth grade. The strength of associations varied across exposure measures and was most consistent for beer.

CONCLUSIONS:

Although replication is warranted, results showed that exposure was associated with an increased risk of subsequent beer consumption and possibly other consumption variables.

PMID:
15569584
[Indexed for MEDLINE]

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