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Int J Eat Disord. 2004 Nov;36(3):342-7.

No longer just a pretty face: fashion magazines' depictions of ideal female beauty from 1959 to 1999.

Author information

1
Department of Psychology, The American University, Washington, D.C. 20016, USA. miasypeck@hotmail.com

Abstract

OBJECTIVE:

The print media's depiction of the ideal of feminine beauty as presented to American women was examined for the years 1959-1999.

METHOD:

Trends were investigated through an analysis of cover models appearing on the four most popular American fashion magazines.

RESULTS:

Body size for fashion models decreased significantly during the 1980s and 1990s. There was also a dramatic increase in the frequency with which the media depicted the entire bodies of the models from the 1960s to the 1990s.

DISCUSSION:

Both the increasingly thin images and the striking increase in full-body portrayals suggest an increase in the value placed by American society on a thin ideal for women, a change that is concurrent with the increase in disturbed eating patterns among American women.

PMID:
15478132
DOI:
10.1002/eat.20039
[Indexed for MEDLINE]
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