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Ann Ig. 2003 Sep-Oct;15(5):611-20.

[TV, overweight and nutritional surveillance. Ads content, food intake and physical activity].

[Article in Italian]

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  • 1Area Funzionale Nutrizione c/o SIAN ASL 5 Collegno, TO.


The relationship between television viewing and obesity in children and adults was examined in a large number of cross-sectional epidemiological studies. Some randomised, controlled trials confirmed the evidence that television viewing is a cause of increased body fatness. It seems of utility in nutritional surveillance to esteem time spent by children and adults in television watching and to evaluate ads contents and food preferences suggested by them. This editorial shows a two-years long analysis of food commercials broadcasted by the main Italian TV networks; food ads targeted on children, housewives and sport fans were evaluated; the relationship between television viewing, commercials and food intake or global lifestyle was investigated in a Piedmont's population (from Northern Italy). School projects aimed to reduce television viewing represent a promising strategy for preventing childhood obesity.

[PubMed - indexed for MEDLINE]
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