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Am J Public Health. 2004 Feb;94(2):257-9.

Tobacco industry direct mail marketing and participation by New Jersey adults.

Author information

1
Division of Health Education and Behavioral Science, University of Medicine and Dentistry of New Jersey-School of Public Health, Piscataway, NJ 08865, USA. lewismj@umdnj.edu

Abstract

We examined adult participation in tobacco industry direct marketing: receipt of direct mail and use of coupons and brand reward programs. Participation was highest for direct mail; participation in all 3 forms differed by gender, age, and race/ethnicity; current smokers, Whites, and persons aged 25 to 64 years reported greater participation. Although tobacco industry direct marketing may influence smoking initiation, its potential to increase consumption and impede cessation is unquestionable.

PMID:
14759937
PMCID:
PMC1448238
DOI:
10.2105/ajph.94.2.257
[Indexed for MEDLINE]
Free PMC Article

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