The Red Data Book of Japanese Vascular Plants is based on their risk of extinction. In order to construct the list, 2000 taxa were evaluated using population data and rates of decline for approximately 4400 grids, each of approximately 100 km(2). This database can be used to estimate the impact of human activity on a threatened plant's risk of extinction. In order to evaluate extinction risks and apply the evaluation to conservation actions, the discount mean time to extinction is defined as a measure of extinction risk, where the present value of a species' persistence in the future decreases exponentially. The rate of decrease has to be much less than the rate of economic discounting, in order to realize intergenerational sustainability. Increases of the inverse, and logarithm, of the discount mean time to extinction are considered measures of the extinction risk. We applied these measures to an environmental impact assessment for the Japanese World Exposition that is to be held in 2005. Development will have a greater impact on threatened Salvia species than it will on star magnolia, Magnolia tomentosa, which has been conserved by changing the site plan.