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Aidscaptions. 1996 Jul;3(2):17-20.

Communication to change behavior. A coordinated approach to HIV / AIDS prevention.



Behavior change communication (BCC) uses the results of epidemiological and social science research to guide the design of creative interventions which call upon the talents of artists, writers, actors, producers, counselors, and other communicators. These interventions are the product of considerable US Agency for International Development experience with development communication. The AIDS Control and Prevention (AIDSCAP) Project uses the term BCC to emphasize the difference between simply providing information and giving people the knowledge, skills, encouragement, and support they need to reduce the risk of acquiring and transmitting HIV and living healthy. BCC activities for HIV/AIDS prevention use multiple channels to transmit and reinforce messages which address the needs of well-defined target audiences. They also provide people with the skills and tools required to prevent HIV and create a supportive social environment which helps people adopt and maintain safer sex behavior. BCC is an integral component of all strategies which comprise AIDSCAP's comprehensive approach to HIV/AIDS prevention.

[Indexed for MEDLINE]

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