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Family Plan World. 1992 Jan-Feb;2(1):6, 18.

Condom ads debut on U.S. network television.



November 17, 1991 was the US debut of condom advertising on television. The 15-second ad for Trojan brand condoms was run by the Fox television network. The ad was accompanied by the line, to help reduce the risk. This met Fox's criteria that the ad could only be aimed at promoting condoms for the prevention of STDs rather than contraception. Despite the fact that the US has the highest teenage pregnancy rate in the developed world, the network are still highly resistant to allowing condom ads. The other 3 major network have continued to refuse condom ads because they consider them to be in bad taste. This despite the fact that they allow hemorrhoid medication, tampons and vaginal deodorant sprays to be advertised. The Planned Parenthood Federation of America was pleased that the ad was allowed even though it was not intended to promote condoms as a form of contraception. The ad signaled a change in the attitudes of network executives and will eventually serve as the turning point to allow condom ads on all networks. A combination of public pressure and the lure of condom manufacturer's advertising dollars will change their positions.

[Indexed for MEDLINE]

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