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Soc Mark Forum. 1985 Spring;2(2):1, 5.

Ecuador project closes shop.

[No authors listed]



The US Agency for International Development (AID) has discontinued its contraceptive social marketing project in Ecuador after 2 1/2 years without a sale. USAID had awarded a 3-year US$1.2 million grant to the program's contractor, the John Snow Public Health Group Inc. The project was run by Ecuador's national family planning association. This is only the 3rd time USAID has terminated a social marketing program since entering this field in 1973. Impediments to the program's operation included product price hikes and supply shortages as a result of teh inflation and currency devaluation in Ecuador in recent years. Government opposition to the sales of donated contraceptive supplies further set back the program. The name chosen for the condom distributed by the program, Liber, had to be changed since a company importing sanitary napkins was using the name Liberty and objected. The program's peculiar organizational structur is also considered to have played a role in the program's failure. Rather than having a single authority responsible for the program, a 2-headed organizational design was used. Program funds were controlled by the contractor, but the family planning organization managed day to day operations. Unified management has enabled programs in other countries to survive problems such as inflation, brand registration, and product and price approvals.

[Indexed for MEDLINE]

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