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Tob Control. 2002 Sep;11(3):169-70.

Philip Morris changes its name, but not its harmful practices.

Author information

1
mmyers@tabaccofreekids.org

Abstract

After spending more than $250 million on an advertising campaign to improve its name and reputation, Philip Morris has abruptly shifted course and decided instead to change its corporate name-to The Altria Group, Inc.

PMID:
12198256
PMCID:
PMC1759032
DOI:
10.1136/tc.11.3.169
[Indexed for MEDLINE]
Free PMC Article

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