Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising

T Dewhirst; A Hunter

doi:10.1136/tc.11.2.146

Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising

Tob Control. 2002 Jun;11(2):146-50. doi: 10.1136/tc.11.2.146.

Authors

T Dewhirst¹, A Hunter

Affiliation

¹ University of British Columbia, Vancouver, BC, Canada. tdewhirst@hotmail.com

Abstract

Through third party advertising of events such as Formula One and CART auto racing, tobacco brand names continue to attain visibility to a vast audience.

Publication types

Research Support, Non-U.S. Gov't

MeSH terms

Advertising*
Humans
Smoking*
Sports*
Symbolism*
Tobacco Industry*