Excessive rearfoot motion is an important factor that has been linked to the development of injuries in running. Therefore, extensive research has been performed that to investigate the movement of the foot and factors that influence the degree of rearfoot motion. Several methodological procedures are available that indirectly determine the degree of rearfoot movement. High-speed film, high-speed video and opto-electric techniques have been used to analyse the posterior aspect of the heel counter of the shoe in the frontal plane to determine rearfoot motion at ground contact on a treadmill or during overground running. Recent studies used invasive pin methods to determine rearfoot motion during running under different conditions. Using a non-invasive approach, electrogoniometers have been used to quantify rearfoot motion. The purpose of this study was to explore the use of an in-shoe electrogoniometric method to investigate rearfoot motion during running in different running shoes. The results showed that rearfoot motion variables were lower using the in-shoe goniometer compared to a heel counter method. This confirms previous bone pin studies where significant lower eversion and eversion velocity values were revealed by the bone pins compared to the shoe counter markers. Thus, external measurements seem to overestimate rearfoot motion significantly. On the other hand, the in-shoe measurements revealed slightly lower GRF related values. As with any other shoe insert, an in-shoe device elevates the foot slightly and thus may influence the mechanical behaviour of the shoe.