Photoinduced intramolecular charge transfer (ICT) of p-N,N-dimethylaminobenzoic acid (DMABOA) in AOT/cyclohexane/H2O reverse micelle was investigated and compared with that in CTAB/1-heptanol/H2O reverse micelle. It is proposed that the DMABOA molecule exists at the AOT reverse micelle water pool interface with its carboxylic group heading toward the water pool while the dimethylaminophenyl moiety buried in the micellar phase. Dual fluorescence of DMABOA that is indicative of the ICT reaction in the excited state was observed over the investigated water pool size, W of 3-17, in the AOT reverse micelle. The ICT emission of DMABOA in the AOT reverse micelle-water pool interface was found to be much weaker than that in the CTAB reverse micelle-water pool interface, and was attributed to the parallel direction of the electric field at the AOT reverse micelle-water pool interface to the charge transfer.