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Am J Public Health. 2000 Mar;90(3):412-4.

Women and smoking in Hollywood movies: a content analysis.

Author information

1
Department of Health and Social Behavior, Harvard School of Public Health, Boston, Mass. 02115, USA.

Abstract

OBJECTIVES:

We analyzed the portrayal of smoking in Hollywood films starring 10 popular actressess.

METHODS:

Five movies were randomly sampled for each actress, for a total of 96 hours of film footage that was analyzed in 1116 5-minute intervals.

RESULTS:

Leading female actors were as likely to smoke in movies aimed at juvenile audiences (PG/PG-13) as in R-rated movies, whereas male actors were 2.5 times more likely to smoke in R-rated movies. PG/PG-13-rated movies were less likely than R-rated movies to contain negative messages about smoking.

CONCLUSIONS:

Smoking is highly prevalent in Hollywood films featuring popular actressess and may influence young audiences for whom movie stars serve as role models.

PMID:
10705861
PMCID:
PMC1446178
[Indexed for MEDLINE]
Free PMC Article

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