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Psychon Bull Rev. 1999 Dec;6(4):562-9.

The semantic side of decision making.

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1
Northwestern University, Evanston, IL 60208, USA. medin@nwu.edu

Abstract

The research reported in this paper follows the perspective that decision making is a meaningful act that conveys information. Furthermore, the potential meanings associated with decision options may affect the decisions themselves. This idea is examined in the contexts of compensation, donation, and exchange. In general, judgments were relation dependent and meaning dependent. Furthermore, the results show nonmonotonicities and limited substitutability in a pattern that challenges straightforward ways of mapping decisions onto a common currency of utility.

PMID:
10682198
[Indexed for MEDLINE]
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