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Am J Public Health. 1999 Oct;89(10):1564-6.

Retail trade incentives: how tobacco industry practices compare with those of other industries.

Author information

1
Stanford Center for Research in Disease Prevention, Stanford University School of Medicine, Palo Alto, CA 94304, USA. feighery@scrdp.stanford.edu

Abstract

OBJECTIVES:

This study compared the incentive payments for premium shelf space and discounts on volume purchases paid to retailers by 5 types of companies.

METHODS:

Merchants were interviewed at 108 randomly selected small retail outlets that sell tobacco in Santa Clara County, California.

RESULTS:

Significantly more retailers reported receiving slotting/display allowances for tobacco (62.4%) than for any other product type. An average store participating in a retailer incentive program received approximately $3157 annually from all sampled product types, of which approximately $2462 (78%) came from tobacco companies.

CONCLUSIONS:

Future research should assess the impact of tobacco industry incentive programs on the in-store marketing and sales practices of retailers.

PMID:
10511841
PMCID:
PMC1508800
DOI:
10.2105/ajph.89.10.1564
[Indexed for MEDLINE]
Free PMC Article

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