The move toward primary care. One specialty care provider seeks integration toward primary care. Which customers will accept the shift?

M Clugston; B M Wren

The move toward primary care. One specialty care provider seeks integration toward primary care. Which customers will accept the shift?

Mark Health Serv. 1998 Winter;18(4):18-27.

Authors

M Clugston¹, B M Wren

Affiliation

¹ University of Alabama-Huntsville, USA.

PMID: 10339082

Abstract

This study focuses on an OB/GYN's strategic reaction to the ever-changing health care environment and its attempt to transform itself from a specialty care to a primary care provider. This study focuses on the clinic's search for information as to which, if any, of its current OB/GYN clients would be most likely to utilize new primary care services. The study found single mothers, frequent users of the clinic's current services, and those clients who have personal physicians were more likely to try the clinic's new primary care services. Advertising seemed to have no effect on the current clients' likelihood of utilizing the clinics new services.

MeSH terms

Alabama
Consumer Behavior*
Delivery of Health Care, Integrated
Gynecology / organization & administration*
Health Care Surveys
Health Maintenance Organizations / organization & administration
Marketing of Health Services
Obstetrics / organization & administration*
Organizational Innovation*
Primary Health Care / organization & administration*
Surveys and Questionnaires