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Addict Behav. 1999 Mar-Apr;24(2):293-7.

"Ready to quit chew? " Smokeless tobacco cessation in rural Nebraska.

Author information

1
HealthPartners Research Foundation, Minneapolis, MN 55440, USA.

Abstract

A quit-chew media campaign was conducted in a 10-county region of south-central Nebraska. The campaign involved television and radio appearances, newspaper articles, and paid billboard advertisements. Smokeless tobacco users who called a toll-free helpline were provided quitting resources. Twelve months after the campaign ended, follow-up contact was completed with 104/205 (51%) of chewers who received the quit kits. A majority (70%) reported making some change, such as using less or switching brands, and 49% had made a quit attempt. The point prevalence quit rate was 11.5%.

PMID:
10336111
DOI:
10.1016/s0306-4603(98)00043-4
[Indexed for MEDLINE]

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