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Health Care Strateg Manage. 1987 Aug;5(8):9-11.

Marketing home care services.

Abstract

With the decline in inpatients, hospital administrators and marketers are seeking revenue opportunities in meeting the needs of a new market, home care patients. The challenge for managers in the home care arena is to target their marketing efforts towards the important decision makers. Managers who can best meet the goal of patients, families and professionals will be most successful.

PMID:
10301949
[Indexed for MEDLINE]

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