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Fund Raising Manage. 1980 Sep;11(7):18-23.

Mission builds hope, faith, income for polio hospital.


A massive outbreak of polio in Bethlehem, Israel was the impetus that led the Holy Land Christian Mission to spark a drive to build a hospital facility there. Through a carefully planned direct mail campaign, face-to-face solicitation, and commitment, the overall total cash income for the campaign's first three months was up 161%.

[Indexed for MEDLINE]

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