Send to

Choose Destination
See comment in PubMed Commons below
J Health Care Mark. 1992 Jun;12(2):22-30.

Using promotion to increase dental practices.

Author information

Clemson University.


Providers of professional services are beginning to experiment with promotional activities as a means to increase business and to remain competitive in the 1990s. The authors report the results of a nationwide survey of dentists that was conducted to identify the incidence and impact of promotional tool use among dental professionals. Of particular interest is the effect of different promotional tools on dentists' patient contact activity. Interestingly, dentists employed a variety of promotional tools in their practices and generally viewed promotion as acceptable. Yet, only dentists who used publicity as their sole promotional mechanism reported significantly improved patient contact activity.

[Indexed for MEDLINE]
PubMed Commons home

PubMed Commons

How to join PubMed Commons

    Supplemental Content

    Loading ...
    Support Center