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Long Range Plann. 1992 Apr;25(2):97-104.

Strategic planning--the role of the chief executive.


Failure to see strategic planning as a process and ineffective CEO involvement are two reasons for failures in strategic planning. This article outlines the stages in an effective strategic planning process, discusses the appropriate role or roles for the CEO or leader in each stage, and defines the expected results from effective strategic planning.

[Indexed for MEDLINE]

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