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J Bus Strategy. 1991 Mar-Apr;12(2):42-5.

New marketing mix stresses service.

Author information

1
Ohio State University.

Abstract

The seven Ps of service management include some nontraditional ingredients to help formulate marketing strategy. Two examples illustrate how competitive advantage can be won or lost based on applying or ignoring the seven Ps.

PMID:
10110180
[Indexed for MEDLINE]

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