The issue of staff attitudes toward their jobs has always been of vital importance, and the pressures of today's healthcare industry makes this issue even more critical. The role communication plays in developing positive attitudes towards one's workplace is immense. Both verbal and non-verbal communication can project an image of being cold, unfeeling, unprofessional and indifferent. These are not the messages anyone wants to receive! Humanistic verbal communications sends the messages that should be received by every staff person--messages of a warm, caring and concerned workplace for everyone.