Marketing activity Planned Need Assistance Underway Completed Not Needed
a. Preparation of marketing plan 13% 4% 26% 34% 23%
b. Hiring of marketing staff 11% 6% 12% 24% 47%
c. Publicity/advertising 16% 7% 30% 19% 28%
d. Test marketing 11% 5% 19% 22% 43%
e. Market research 6% 7% 32% 28% 28%
f. Other (Specify) 2% 0% 3% 4% 22%

From: Appendix B, NRC Phase II Survey and NRC Firm Survey

Cover of An Assessment of the SBIR Program at the National Science Foundation
An Assessment of the SBIR Program at the National Science Foundation.
National Research Council (US) Committee for Capitalizing on Science, Technology, and Innovation: An Assessment of the Small Business Innovation Research Program; Wessner CW, editor.
Washington (DC): National Academies Press (US); 2008.
Copyright © 2008, National Academy of Sciences.

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