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Cover of Chemistry in Primetime and Online

Chemistry in Primetime and Online

Communicating Chemistry in Informal Environments

Workshop Summary


Washington (DC): National Academies Press (US); .
ISBN-13: 978-0-309-18770-1ISBN-10: 0-309-18770-2


In May 2010, the CSR (Chemical Sciences Roundtable) organized a workshop on the topic “Chemistry in Primetime and Online: Communicating Chemistry in Informal Environments.” The one-and-a-half-day workshop was held to examine science content, especially chemistry, on television, on the Internet, in museums, and in other informal educational settings; explore how the public obtains scientific information; and discuss methods chemists can use to improve and expand their efforts to reach a general, nontechnical audience.

Specific consideration was given to the rapid changes taking place in mass media communication and the opportunities that interactive web technologies may provide scientists in developing and distributing materials for informal education. Means of measuring recognition and retention of the information presented in various media formats and settings was also discussed.

Workshop participants included chemical practitioners (e.g., graduate students or postdocs, professors, administrators); informal learning experts; public and private funding organizations; science writers, bloggers, publishers, and university communications officers; and television and web producers.

Rapporteur: Tina Masciangioli

This material is based upon work supported by the U.S. Department of Energy under Grant DE-FG02-07ER15872, the National Institutes of Health under Grant N01-OD-4-2139 (Task Order 25), and the National Science Foundation under Grant CHE-0621582.

The report was prepared as an account of work sponsored by an agency of the United States Government. Neither the United States Government nor any agency thereof, nor any of their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise does not necessarily constitute or imply its endorsement, recommendation, or favoring by the United States Government or any agency thereof. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States Government or any agency thereof.

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the authors and do not necessarily reflect the views of the organizations or agencies that provided support for the project.

NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of Sciences, the National Academy of Engineering, and the Institute of Medicine. The members of the committee responsible for the report were chosen for their special competences and with regard for appropriate balance.


The Internet information provided in this Summary was correct, to the best of our knowledge, at the time of publication. It is important to remember, however, the dynamic nature of the Internet. Information on websites can be transient, and is not always validated or verifiable. Resources that are free and publicly available one day may require a fee or restrict access the next, and the location of items may change as menus and homepages are reorganized.

Copyright © 2011, National Academy of Sciences.
Bookshelf ID: NBK91488PMID: 22514811DOI: 10.17226/13106


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