1:00 pmWelcome and Introductions
Jeffrey Koplan, M.D., M.P.H., Chair, Committee on Prevention of Obesity in Children and Youth
1:10Marketing and Media Influences: Identifying Challenges and Effective Strategies for the Prevention of Childhood Obesity

1:10 – 1:30 pm
Neal Baer, M.D., Executive Producer University City, CA

1:30 – 1:50 pm
Eric Rosenthal, B.B.A., M.S., Marketing Specialist, Frankel, Chicago, IL

1:50 – 2:10 pm
Mary Engle, Esq., Division of Advertising Practices, Federal Trade Commission, Washington, DC
2:10Discussion Among Presenters and the Committee
3:10Break
3:30Family Dynamics: Challenges and Opportunities for Preventing Childhood Obesity and Promoting Healthful Lifestyles
Susan McHale, Ph.D., The Pennsylvania State University, University Park, PA
4:00Discussion
4:45Open Forum
Joan Almon, U.S. Alliance for Childhood
Lilian Cheung, D.Sc., R.D., Harvard School of Public Health
Jessica Donze, M.P.H., R.D., American Dietetic Association
Tracy Fox, M.P.H., R.D., Produce for Better Health Foundation
Lynn Fredericks, B.A., FamilyCook Productions
Velma LaPoint, Ph.D., Howard University
David Meyers, M.D., United States Breastfeeding Committee
Jill Nicholls, Ph.D., National Dairy Council/Dairy Management Inc.
Anne-Marie Nocton, M.S., M.P.H., R.D., Sports, Cardiovascular, and Wellness Nutritionists
Robert Pallay, M.D., American Academy of Family Physicians
Mercedes Rubio, Ph.D., American Sociological Association
Margo Wootan, Sc.D., Center for Science in the Public Interest
5:30Adjourn

From: E, Workshop Programs

Cover of Preventing Childhood Obesity
Preventing Childhood Obesity: Health in the Balance.
Institute of Medicine (US) Committee on Prevention of Obesity in Children and Youth; Koplan JP, Liverman CT, Kraak VI, editors.
Washington (DC): National Academies Press (US); 2005.
Copyright © 2005, National Academy of Sciences.

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