TABLE 6-3Consumer Survey Responses to the Question, “How important do you think it is for news stories to include information about . . .”

Mean
The illnesses and symptoms caused by eating the recalled product92
Whether anyone has become ill from eating the product91
The date on the package91
The brands affected91
The lot number on the package90
What people should do with the product if they find it88
What is being done to fix the problem that led to the recall88
The name of the specific contaminant87
Whether anything can be done to make the product safe to eat, such as cooking it84
How the contamination happened82

SOURCE: Food Policy Institute, 2009 (Hallman et al., 2009).

From: 6, Communicating with Aging Populations

Cover of Providing Healthy and Safe Foods As We Age
Providing Healthy and Safe Foods As We Age: Workshop Summary.
Institute of Medicine (US) Food Forum.
Washington (DC): National Academies Press (US); 2010.
Copyright © 2010, National Academy of Sciences.

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