Table 5.5. Support for restrictions on marketing and advertising of tobacco products, by gender

StudyLocationGenderType of restriction (% supporting policy)
Ban on all adsBan on billboard adsBan on tobacco ads in newspapers and magazinesBan on sponsoring eventsBan on free cigarette samples in public places
Forster et al. 1991 MinnesotaWomen
Men
48
42
45
37
California Tobacco Survey 1993 * CaliforniaWomen
Men
59
50
66
56
60
50
63
50
85
76
Gallup Organization 1993United StatesWomen
Men
62
43
Massachusetts Tobacco Survey 1993 ** MassachusettsWomen
Men
56
43
47
39
68
49
84
76
Mathematica 1994§ United StatesWomen
Men
66
52
57
45
63
47
94
81
*

Technical Report on Analytic Methods and Approaches Used in the 1993 California Tobacco Survey Analysis (Pierce et al. 1994a).

**

1993 Massachusetts Tobacco Survey-Tobacco Use and Attitudes at the Start of the Massachusetts Control Program (Biener et al. 1994).

§

The Robert Wood Johnson Foundation Youth Access Survey, December 1994 (Strouse and Hall 1994).

From: Chapter 5. Efforts to Reduce Tobacco Use Among Women

Cover of Women and Smoking
Women and Smoking: A Report of the Surgeon General.
Office on Smoking and Health (US).

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