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Conscious Cogn. 2010 Dec;19(4):962-8. doi: 10.1016/j.concog.2010.06.010. Epub 2010 Jul 3.

Self-specific priming effect.

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  • 1Program for Imaging and Cognitive Sciences (PICS), Columbia University, Neurological Institute B41, 710 W. 168th Street, New York, NY 10032, United States. ap2215@columbia.edu

Abstract

Priority of the "self" is thought to be evolutionarily advantageous. However, evidence for this priority has been sparse. In this study, subjects performed a gender categorization task on self- and non-self target faces preceded by either congruent (same gender as target) or incongruent (different gender) periliminal (33ms) or subliminal (17ms) primes. We found that subliminal primes induced a priming effect only on self target faces. This discovery of a self-specific priming effect suggests that functional specificity for faces may include timing as well as spatial adaptations.

Copyright © 2010 Elsevier Inc. All rights reserved.

PMID:
20598907
[PubMed - indexed for MEDLINE]
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