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Conscious Cogn. 2010 Dec;19(4):962-8. doi: 10.1016/j.concog.2010.06.010. Epub 2010 Jul 3.

Self-specific priming effect.

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  • 1Program for Imaging and Cognitive Sciences (PICS), Columbia University, Neurological Institute B41, 710 W. 168th Street, New York, NY 10032, United States.


Priority of the "self" is thought to be evolutionarily advantageous. However, evidence for this priority has been sparse. In this study, subjects performed a gender categorization task on self- and non-self target faces preceded by either congruent (same gender as target) or incongruent (different gender) periliminal (33ms) or subliminal (17ms) primes. We found that subliminal primes induced a priming effect only on self target faces. This discovery of a self-specific priming effect suggests that functional specificity for faces may include timing as well as spatial adaptations.

Copyright © 2010 Elsevier Inc. All rights reserved.

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