[Activities using websites and social networks: tools and indicators for evaluation]

Gac Sanit. 2017 Jul-Aug;31(4):346-348. doi: 10.1016/j.gaceta.2016.12.006. Epub 2017 Feb 20.
[Article in Spanish]

Abstract

In the field of health, information and communication technology (ICT) can create a space that, regardless of place or time, enables information to be shared and disseminated quickly. In addition to the usual challenges of evaluating public health activities, other difficulties are present when evaluating activities using ICT, such as lack of previous standards, unknown individual exposure or lack of information on the characteristics of those exposed. The aim of this paper is to describe some tools and indicators that may help to assess the scope, use and parameters related to website positioning on search engines as well as the connected social networks.

Keywords: Estudios de evaluación; Evaluation studies; Internet; Redes sociales; Social media.

MeSH terms

  • Evaluation Studies as Topic
  • Humans
  • Social Media / statistics & numerical data*
  • Social Networking*