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Results: 1 to 20 of 101

1.
2.
3.

Pharmaceutical websites and the communication of risk information.

Davis JJ, Cross E, Crowley J.

J Health Commun. 2007 Jan-Feb;12(1):29-39.

PMID:
17365347
[PubMed - indexed for MEDLINE]
4.

The effect of DTC advertisement content on belief tenacity: a study of appeals and argument types.

Jalnawala N, Wilkin NE.

Res Social Adm Pharm. 2007 Mar;3(1):28-46.

PMID:
17350556
[PubMed - indexed for MEDLINE]
5.

Consumers' preferences for the communication of risk information in drug advertising.

Davis JJ.

Health Aff (Millwood). 2007 May-Jun;26(3):863-70.

PMID:
17485767
[PubMed - indexed for MEDLINE]
Free Article
6.

Examining the FDA's oversight of direct-to-consumer advertising.

Gahart MT, Duhamel LM, Dievler A, Price R.

Health Aff (Millwood). 2003 Jan-Jun;Suppl Web Exclusives:W3-120-3.

PMID:
14527243
[PubMed - indexed for MEDLINE]
Free Article
7.

A content analysis of direct-to-consumer television prescription drug advertisements.

Kaphingst KA, DeJong W, Rudd RE, Daltroy LH.

J Health Commun. 2004 Nov-Dec;9(6):515-28.

PMID:
15764450
[PubMed - indexed for MEDLINE]
8.

Direct-to-consumer advertising and its utility in health care decision making: a consumer perspective.

Deshpande A, Menon A, Perri M 3rd, Zinkhan G.

J Health Commun. 2004 Nov-Dec;9(6):499-513.

PMID:
15764449
[PubMed - indexed for MEDLINE]
9.

FDA direct-to-consumer advertising for prescription drugs: what are consumer preferences and response tendencies?

Khanfar N, Loudon D, Sircar-Ramsewak F.

Health Mark Q. 2007;24(1-2):77-91. doi: 10.1080/07359680802125899.

PMID:
19042521
[PubMed - indexed for MEDLINE]
10.

Capitol Hill panelists want FDA intervention in DTC drug advertising.

[No authors listed]

Med Health. 2005 Oct 10;59(36):1, 6, 8. No abstract available.

PMID:
16238177
[PubMed - indexed for MEDLINE]
11.

Media credibility and informativeness of direct-to-consumer prescription drug advertising.

Huh J, DeLorme DE, Reid LN.

Health Mark Q. 2004;21(3):27-61.

PMID:
15739826
[PubMed - indexed for MEDLINE]
12.

Regulation of prescription drug promotion: direct-to-consumer advertising.

Baylor-Henry M, Drezin NA.

Clin Ther. 1998;20 Suppl C:C86-95. Review.

PMID:
9915094
[PubMed - indexed for MEDLINE]
13.

The attitudes and beliefs of oncology nurse practitioners regarding direct-to-consumer advertising of prescription medications.

Viale PH, Sanchez Yamamoto D.

Oncol Nurs Forum. 2004 Jul 13;31(4):777-83. Print 2004 Jul.

PMID:
15252431
[PubMed - indexed for MEDLINE]
14.

Is the information "fair and balanced" in direct-to-consumer prescription drug websites?

Huh J, Cude BJ.

J Health Commun. 2004 Nov-Dec;9(6):529-40.

PMID:
15764451
[PubMed - indexed for MEDLINE]
15.

Which prescription for the illegible and unreadable DTC (direct-to-consumer) brief summary--major surgery or euthanasia?

Hochhauser M.

Manag Care Q. 2002 Summer;10(3):6-10.

PMID:
12476659
[PubMed - indexed for MEDLINE]
16.

What nurse practitioners should know about direct-to-consumer advertising of prescription medications.

Viale PH.

J Am Acad Nurse Pract. 2003 Jul;15(7):297-304. Review.

PMID:
12929250
[PubMed - indexed for MEDLINE]
17.

Attitude toward direct-to-consumer advertising and drug inquiry intention: the moderating role of perceived knowledge.

An S.

J Health Commun. 2007 Sep;12(6):567-80.

PMID:
17763053
[PubMed - indexed for MEDLINE]
18.

New DTC guidelines please drug companies, anger critics.

[No authors listed]

Med Health. 2005 Aug 8;59(27):5-6. No abstract available.

PMID:
16111080
[PubMed - indexed for MEDLINE]
19.

Pharmaceutical advertising as a consumer empowerment device.

Rubin PH.

J Biolaw Bus. 2001;4(4):59-65.

PMID:
12751498
[PubMed - indexed for MEDLINE]
20.

Consumer friendly or reader hostile? An evaluation of the readability of DTC print ads.

Sheehan K.

Health Mark Q. 2008;23(4):1-16.

PMID:
19042509
[PubMed - indexed for MEDLINE]
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