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Items: 1 to 20 of 400

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2.

FDA direct-to-consumer advertising for prescription drugs: what are consumer preferences and response tendencies?

Khanfar N, Loudon D, Sircar-Ramsewak F.

Health Mark Q. 2007;24(1-2):77-91. doi: 10.1080/07359680802125899.

PMID:
19042521
4.
5.

Direct-to-consumer advertising and its utility in health care decision making: a consumer perspective.

Deshpande A, Menon A, Perri M 3rd, Zinkhan G.

J Health Commun. 2004 Nov-Dec;9(6):499-513.

PMID:
15764449
6.

The educational potential of direct-to-consumer prescription drug advertising.

Kaphingst KA, DeJong W.

Health Aff (Millwood). 2004 Jul-Aug;23(4):143-50.

7.

The attitudes and beliefs of oncology nurse practitioners regarding direct-to-consumer advertising of prescription medications.

Viale PH, Sanchez Yamamoto D.

Oncol Nurs Forum. 2004 Jul 13;31(4):777-83. Print 2004 Jul.

PMID:
15252431
8.

Direct-to-consumer advertising: developing evidence-based policy to improve retention and comprehension.

Riggs DL, Holdsworth SM, McAvoy DR.

Health Aff (Millwood). 2004 Jan-Jun;Suppl Web Exclusives:W4-249-52.

9.

Consumers' attitudes and behavior toward prescription drug advertising.

Sumpradit N, Fors SW, McCormick L.

Am J Health Behav. 2002 Jan-Feb;26(1):68-75.

PMID:
11795607
11.

Direct-to-consumer advertising (DTCA) for prescription drugs: consumers' attitudes and preferences concerning its regulation in South Korea.

Suh HS, Lee D, Kim SY, Chee DH, Kang HY.

Health Policy. 2011 Aug;101(3):260-8. doi: 10.1016/j.healthpol.2011.05.005. Epub 2011 Jun 25.

PMID:
21705104
12.

Age differences in how consumers behave following exposure to DTC advertising.

DeLorme DE, Huh J, Reid LN.

Health Commun. 2006;20(3):255-65.

PMID:
17137417
13.

The effect of DTC advertisement content on belief tenacity: a study of appeals and argument types.

Jalnawala N, Wilkin NE.

Res Social Adm Pharm. 2007 Mar;3(1):28-46.

PMID:
17350556
14.

Effects of comparative claims in prescription drug direct-to-consumer advertising on consumer perceptions and recall.

O'Donoghue AC, Williams PA, Sullivan HW, Boudewyns V, Squire C, Willoughby JF.

Soc Sci Med. 2014 Nov;120:1-11. doi: 10.1016/j.socscimed.2014.08.039. Epub 2014 Aug 28.

PMID:
25194471
15.

Changing effects of direct-to-consumer broadcast drug advertising information sources on prescription drug requests.

Lee AL.

Health Commun. 2009 Jun;24(4):361-76. doi: 10.1080/10410230902889480.

PMID:
19499430
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17.

Health literacy knowledge among direct-to-consumer pharmaceutical advertising professionals.

Mackert M.

Health Commun. 2011 Sep;26(6):525-33. doi: 10.1080/10410236.2011.556084. Epub 2011 Jun 24.

PMID:
21469006
18.

Ensuring that consumers receive appropriate information from drug ads: what is the FDA's role?

Waxman HA.

Health Aff (Millwood). 2004 Jan-Jun;Suppl Web Exclusives:W4-256-8.

20.

DTC advertising's benefits far outweigh its imperfections.

Kelly P.

Health Aff (Millwood). 2004 Jan-Jun;Suppl Web Exclusives:W4-246-8.

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