Send to:

Choose Destination
See comment in PubMed Commons below
AIDS. 1998;12 Suppl 2:S1-9.

Social marketing sexually transmitted disease and HIV prevention: a consumer-centered approach to achieving behaviour change.

Author information

  • 1Family Health International, Arlington, Virginia, USA.


This paper proposes that international sexually transmitted disease (STD)/HIV prevention efforts might be enhanced by the application of social marketing principles. It first outlines the conceptual basis of social marketing approaches to health behaviour change generally and then explores key issues and opportunities for using these principles to improve current STD/HIV prevention efforts.

[PubMed - indexed for MEDLINE]
PubMed Commons home

PubMed Commons

How to join PubMed Commons

    Supplemental Content

    Full text links

    Icon for Lippincott Williams & Wilkins
    Loading ...
    Write to the Help Desk