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AIDS. 1998;12 Suppl 2:S1-9.

Social marketing sexually transmitted disease and HIV prevention: a consumer-centered approach to achieving behaviour change.

Author information

  • 1Family Health International, Arlington, Virginia, USA.

Abstract

This paper proposes that international sexually transmitted disease (STD)/HIV prevention efforts might be enhanced by the application of social marketing principles. It first outlines the conceptual basis of social marketing approaches to health behaviour change generally and then explores key issues and opportunities for using these principles to improve current STD/HIV prevention efforts.

PMID:
9792356
[PubMed - indexed for MEDLINE]
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