The objective of the Public Initiative of The American Dietetic Association's 1996-1999 Strategic Framework (see page 559 of this issue for details) is to influence the public's access to sound, scientifically based nutrition information. One way the ADA is promoting this objective is by identifying and targeting the nutrition needs and concerns of specific populations. In June 1993, the ADA became a major player in the effort to improve the health of America's women by launching the Nutrition & Health Campaign for Women. To target the nutrition needs of women most effectively, information about how women live is fundamental.