Central neutral activity may selectively influence cardiac regions. As an index of this, rate constants of norepinephrine turnover, KNE, in regions of guinea pig heart were determined by 1) disappearance of [3H]NE from tissues, and 2) conversion of [3H]tyrosine to [3H]NE. In sinoatrial (SA) node and right atrial appendage, KNE averaged 0.084 +/- 0.014 and 0.066 +/- 0.004 (SE) h-1, respectively (P greater than 0.05). In other specialized regions, KNE was lower than in SA node (P less than 0.05). In other contractile regions, KNE was lower than in right atrial appendage (P less than 0.05). Ganglionic blockade reduced KNE to uniform values in all heart regions. Cold stress increased KNE markedly (P less than 0.05) throughout the heart, but selectively more in SA node, AV node, proximal conduction bundles, and right atrial appendage (P less than 0.05). At room temperature, neural activity is greater to the right atrium including SA node than to other cardiac regions. At 4 degrees C, neural activity increases selectively in the right atrium and the conduction system. This suggests that central neural mechanisms contribute significantly to nonuniform cardiac regulation under conditions of progressive sympathetic activation.