This study, designed to examine adult smoking behaviour, attitudes and norms was carried out in the hill villages of Alapot and Bhadrabas, Nepal, using the WHO standardized survey questionnaire. Some 1506 adults were interviewed. The overall prevalence of daily smokers is 73.7%. The majority of people, though aware of hazards of smoking, are not concerned with its possible effects on their own or other people's health. More males than females endorse public action against smoking. Both the endorsement of public action against smoking and awareness of social norms discouraging smoking increase with educational attainment. The motives for not smoking and endorsement of public actions against smoking have been ranked. Based on these findings strategies for a national smoking control programme have been recommended.