Paying Patients To Switch: Impact Of A Rewards Program On Choice Of Providers, Prices, And Utilization

Health Aff (Millwood). 2019 Mar;38(3):440-447. doi: 10.1377/hlthaff.2018.05068.

Abstract

Employers and insurers are experimenting with benefit strategies that encourage patients to switch to lower-price providers. One increasingly popular strategy is to financially reward patients who receive care from such providers. We evaluated the impact of a rewards program implemented in 2017 by twenty-nine employers with 269,875 eligible employees and dependents. For 131 elective services, patients who received care from a designated lower-price provider received a check ranging from $25 to $500, depending on the provider's price and service. In the first twelve months of the program we found a 2.1 percent reduction in prices paid for services targeted by the rewards program. The reductions in price resulted in savings of $2.3 million, or roughly $8 per person, per year. These effects were primarily seen in magnetic resonance imaging and ultrasounds, with no observed price reduction among surgical procedures.

Keywords: Rewards; health care prices; health insurance; price variation.

Publication types

  • Research Support, N.I.H., Extramural
  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adult
  • Consumer Behavior / economics*
  • Consumer Behavior / statistics & numerical data
  • Cost Savings / methods
  • Cost Savings / statistics & numerical data
  • Female
  • Health Benefit Plans, Employee / economics
  • Health Benefit Plans, Employee / organization & administration*
  • Health Care Costs / statistics & numerical data*
  • Humans
  • Male
  • Motivation*