The objective of this study was to investigate specific interpersonal communication motives that college students use to flirt through texting versus face to face (FtF). Four hundred college students (101 men, 299 women) were surveyed and reported using various communication motives to flirt using texting with a potential romantic partner. College students reported specific motives for flirting. Women reported flirting through text and FtF for pleasure motives significantly more than men, whereas men reported flirting for control and relaxation. In addition, men were more likely to flirt FtF for escape compared with women. Findings suggest that individuals are likely to flirt for pleasure if they are in a committed romantic relationship compared with those not in a committed relationship.
Keywords: college students; flirting; interpersonal communication motives; texting.