The Development of Culturally Appropriate Tobacco Prevention Videos Targeted Toward Somali Youth

Prog Community Health Partnersh. 2017;11(2):129-136. doi: 10.1353/cpr.2017.0017.

Abstract

Background: Approximately 18% of Somali youth in Minnesota intend to use tobacco in the next year and youth perceive that 64% of their peers smoke. High perceived prevalence increases tobacco use intentions and initiation, indicating that Somali youth-targeted tobacco prevention efforts are needed.

Objectives: To develop a Somali youth-targeted tobacco prevention intervention using a community-based participatory research (CBPR) approach.

Methods: Three focus groups were conducted to inform the development of a tobacco prevention intervention. Three tobacco prevention videos were developed. Twenty interviews were conducted to evaluate the videos.

Lessons learned: It was essential to partner with Somali youth to develop the videos. Recruitment and development of the videos were facilitated through collaborating with trusted, existing community programs.

Conclusions: A CBPR approach can be used to develop a culturally tailored intervention. It was important to involve academic and community partners in all stages of the research project.

MeSH terms

  • Adolescent
  • Community-Based Participatory Research
  • Female
  • Focus Groups
  • Health Promotion / methods*
  • Humans
  • Interviews as Topic
  • Male
  • Minnesota
  • Somalia / ethnology
  • Tobacco Use Disorder / prevention & control*
  • Video Recording*