In this work, a novel electrochemiluminescence (ECL) sensor based on Au nanoparticles-hybridized Pb (II)-β-cyclodextrin (Pb-β-CD) metal-organic framework for detecting hexavalent chromium (Cr(VI)) was developed. Pb-β-CD shows excellent ECL behavior and unexpected reducing ability towards Au ions. Au nanoparticles could massively form on the surface of Pb-β-CD (Au@Pb-β-CD) without use of any additional reducing agent. In the presence of coreactant K2S2O8, the ECL emission of Pb-β-CD was enhanced by the formation of Au nanoparticles. Cr(VI) can collisionally quench the ECL behavior of Au@Pb-β-CD/S2O8(2-) system and the detection mechanism was investigated. This ECL sensor is found to have a linear response in the range of 0.01-100 μM and a low detection limit of 3.43 nM (S/N = 3) under the optimal conditions. These results suggest that metal-organic framework Au@Pb-β-CD has great potential in extending the application in the ECL field as an efficient luminophore.