This study examined whether body weight contingent self-worth (BWCSW), the tendency to base self-worth on body weight, moderates the effects of interpersonal rejection on self-esteem and body satisfaction. In an online survey, female undergraduates (N=148) completed measures of trait self-esteem, depression, and BWCSW. In a subsequent lab session, participants were assigned to either an interpersonal rejection or to a neutral control condition, after which they completed measures of state self-esteem and body satisfaction. Compared to women with lower BWCSW, women with higher BWCSW reported lower appearance self-esteem (p=.001) and body satisfaction (p=.004) across conditions. However, they reacted to rejection by reporting greater appearance self-esteem (p=.034) and body satisfaction (p=.021). Rejection had no effect on women with lower BWCSW. The reaction of women with higher BWCSW is interpreted as a compensatory self-enhancement response to interpersonal rejection within a self-important domain.
Keywords: Body satisfaction; Compensatory self-enhancement; Contingencies of self-worth; Interpersonal rejection; Self-esteem.
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