[Healthcare marketing elements]

G Ital Nefrol. 2014 Mar-Apr;31(2):gin/31.2.7.
[Article in Italian]

Abstract

Marketing puts its foundation on a few key concepts: need-demand, product-service, satisfaction, exchange, market, or business structure manufacturing / supply. The combination of these elements allows you to build an effective marketing strategy. Crucial in this respect is to remember the Porter matrix, which shows that for a correct analysis of the relevant market is necessary to refer to the "five forces at play", ie: customers, competitors, new entrants and substitutes threat. Another key lever for proper marketing oriented approach is the continuous and constant monitoring of the application, anticipating their dissatisfactions.

Publication types

  • English Abstract

MeSH terms

  • Marketing of Health Services / organization & administration*
  • Models, Organizational