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Health Promot Pract. 2013 Jan;14(1):62-8. doi: 10.1177/1524839912447191. Epub 2012 Jul 5.

Preparing for bike-sharing: insight from focus groups and surveys, Chattanooga, Tennessee, 2010.

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  • 1Centers for Disease Control and Prevention, Atlanta, GA, USA.

Abstract

OBJECTIVES:

To obtain in-depth community input using qualitative and quantitative methods to guide development and marketing of a bike-share program in Chattanooga, Tennessee.

METHOD:

Focus groups and surveys assessed bicycling attitudes, beliefs, barriers, and behaviors of residents, workers, and university students. The authors completed nine focus groups (N = 56): five sessions with downtown workers, three with downtown residents, and one with university students.

RESULTS:

Health, recreation and transportation benefits of bicycling were commonly identified. Concerns regarding bicycling in traffic are apparent because of lack of facilities and a need for public education on safe motorist and bicyclist behavior. Practical limitations can inhibit bicycling during the day, including shower access and personal hygiene concerns.

CONCLUSIONS:

Public desire for environmental, educational, and enforcement tactics to support safe bicycling was noted. Marketing tactics for bike-share usage should emphasize health, recreational, and transportation benefits. Worksites can reduce barriers related to bicycling and encourage bike-share use. Future studies should assess bike-share impact on perceptions and behavior, as well as the resulting policy and environmental changes.

PMID:
22773622
[PubMed - indexed for MEDLINE]
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