Experimental setup, trial sequence (highlighting analyzed epochs) and behavioral data: (A) The Receiver (a confederate) sits in an adjoining testing laboratory to the scanning facility where the Decider (true subject) is undergoing fMRI. The Decider is told that any money left at the end of the task will be randomly multiplied up to 10 times, giving Deciders as much as £200 to take home. The Decider is also required to view, via prerecorded video feed, the administration of any painful stimulation to the Receiver, who is hooked up to an electric stimulation generator. (B) All three tasks (Real PvG, Imagine PvG and Non-Moral task) follow the same event-related design, with the same structure and timing parameters. Our analytical focus was on the Decide event (>11 s). The Video event (4 s), which was spaced a fixed 11 s after the Decide event, was also used in the analysis. (C) Still images of each task illustrating the video the Decider saw while in the scanner: Real PvG video, Imagine PvG video, and Non-Moral video, respectively. VAS scale Deciders used to indicate amount of money to give up/stimulation to deliver per trial. (D) Significantly more Money Kept in the Real PvG Task as compared to the Imagine PvG Task (P = 0.025; error bars = 1 S.E.M). (E) No significant differences between distress levels in response to the Video event across moral tasks.