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J Pediatr Gastroenterol Nutr. 2013 Jan;56(1):86-8. doi: 10.1097/MPG.0b013e3182638d13.

Effect of the exposure to TV food advertisements on the consumption of foods by mothers and children.

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  • 1Universidad Autónoma de Baja California, Mexico.


Foods advertised were recorded in 2 television (TV) channels. The present article studies the association between products advertised and those consumed by mothers and children. A total of 365 mothers and their children were assessed. A positive correlation was observed between the food advertisements that the mothers recalled and the frequency of TV food advertisements (Rho = 0.44, P = 0.03). A positive correlation was found between the frequency of the foods advertised on TV and the consumption of these by the mothers (r = 0.73, P = 0.0001) and their children (Rho = 0.66, P = 0.0001). These results suggest that TV advertisements influence the food choices of mothers and children.

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