We describe light scattering from a graphene sheet having a modulated optical conductivity. We show that such modulation enables the excitation of surface plasmon polaritons by an electromagnetic wave impinging at normal incidence. The resulting surface plasmon polaritons are responsible for a substantial increase of electromagnetic radiation absorption by the graphene sheet. The origin of the modulation can be due either to a periodic strain field or to adatoms (or absorbed molecules) with a modulated adsorption profile.