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Rapid-Cycle Evaluation Group, Center for Medicare and Medicaid Innovation, Centers for Medicare and Medicaid Services, 7205 Windsor Boulevard, Baltimore, MD 21244, USA. william.shrank@cms.hhs.gov
Efforts to improve health-care quality and efficiency will fail if patients with chronic disease do not adhere to medications and healthy lifestyles. A novel, psychological approach is to change behavior using ‘affect’ and ‘affirmations’. We explore this strategy’s potential, when added to the existing arsenal of interventions, to improve adherence.
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